Media Innovation Lab 2025

Case

From community to newspaper:
user-generated content & AI as a growth strategy for publishers

The decline in traditional print readership is forcing local and regional publishers to bind new micro-communities to their media brands. But how can this be done efficiently? One solution is local user-generated content - editorially controlled and supported by AI.

Modular CMS with an innovative reader-reporter view revolutionises the day-to-day work of editorial teams
In the presentation, Kai Gohlke, Editor-in-Chief of Oberpfalz Medien, and Jens Seidel, Chief Sales Officer HUP GmbH, will use the example of ‘Oberpfalz daheim’ to show how myContent PUBLISHING WORLD (www.mycontent.online) supports publishers in seamlessly integrating community content into existing workflows. The strategy: readers provide content, editors and AI take over quality control. Publishers benefit from more local content - without additional editorial resources - strengthen their brand, are unique platforms for vertical content and are therefore more attractive to advertisers and subscribers.

Jens Seidel, Chief Sales Officer und Prokurist, HUP GmbH
Kai Gohlke, Chefredakteur, Oberpfalz Medien